Photos for my Final Piece

Except for the last one all the others are photos that I took to include within my final piece. I took many of the same to make sure I was producing the best, these are just a few to show. 

The first (scarf) I arranged in a way that would look like the icing on the rim of the cake. My first idea was to have the icing as hats though after experimenting with the scarf I realised that the shapes that could be formed by the scarf were more ideal and looked more realistic.

The plate I found I was very happy with it looks simple yet classy as you would see in a restaurant.

Firstly I started taking pictures in clothes shops to start collecting images of folded clothes for my piece. Though as seen above I also took pictures in my own home, I found this easier and more productive as I could arrange the clothes the way I wanted without disturbing any shop displays.

The curtains I wanted draping down the sides of my piece I had to create myself from pieces of lace and sewn on beads. Through photoshop this looked quite affective. I think adjusting the levels of light created a silky look.

The last image I took from a magazine. As I was flicking through I instantly thought that the image would definitely suit the outside of the cake. This part of the cake before it is cut is all that can be seen so has to be presentation perfect and has lovely delicate decoration which I felt when looking at the image. 

My Ted Baker Animatic

Even though my piece isn't a film I still created an animatic to thoroughly express the way in how I wanted my window display to be presented.  

Dont Lose your Ted!

After browsing the Ted Baker website once again I found new fun-style images as the one above. In my idea development stage I played around with the idea of the Ted Baker name making it very literal as Teddy Bear Baker. Ted Baker have done the same with the idea of a teddy bear though keeping it to its simple form of just Ted, 'Don't lose your Ted'. This also plays on the idea of 'Don't lose your head'. Through my Halloween ideas I played around a lot with the idea of the Ted Baker name though also playing on the words which helps me think that yes I am on the right track and I've captured the essence of Ted Baker and it's humour.

Cake Ideas

To understand clearly the characteristics of a cake I found the images above. In my sketches I hadn't put a layer of cream round the edge which I think can clearly define a cake. The second one to the top can help me with the visual of my cake as its how a real cake would look after being cut. Its not perfect being crumbly and the cream sliding off the top I need to represent this through the garments and accessories Ive used as decoration on my cake. Though bearing all this is mind I still need to keep the overall picture crisp and clean to represent the shop as the classy sophisticated shop it is rather than a jumble sale.

Idea of the cake

After exploring the idea of Halloween I realised that this was too narrow of a subject to represent a whole season. Another idea that had stemmed from autumn was the idea of hibernation then I related that to layers how from animals to humans we all pile on the layers to the arrival of autumn to winter. Animals fatten up and humans increase their layers e.g. jumpers and coats. After asking numerous people what they thought of when I mentioned the word layers many of those said cake. I thought this could be a great idea to work with, with it's sweet taste and rich colours it's certainly a temptation for many which creates the message I want to promote for Ted baker, to tempt consumers into the shops.

Strange case of Dr Jekyll and Mr Hyde

Dr Jekyll and Mr Hyde is a story of the split personality revolving around the concept of human nature and that there's good and evil in all of us though some of us may try to suppress the evil.

As my idea for the Autumn collection revolves around Halloween I think using the idea of a split personality is scary as it's the idea of unleashing the evil within someone. Though still wanting my window to have a fun aspect I thought of a tagline which read 'the curse of the teddy baker' or just 'the curse of ted baker' being unleashed. This could carry a message about his autumn collection, his new baddest meanest range of clothing creating an edgy aspect to his clothes, the side of Ted Baker you've never seen before.

Masquerade Masks

Another idea I came across for the Ted Baker window display was the idea of masquerade masks. Considering my target audience I thought that around the autumn season they maybe talk of halloween parties and some discussion of fancy dress. To keep the idea representative of my sophisticated audience I thought the idea of masquerade masks gave off a sexy feel as it's a slight disguise of the face though brings attention to the eyes. A not knowing who's behind the mask can be quite sexy too. 

Ideas for Ted Baker Autumn

Researching Autumn is difficult to pull away from the leaves aspect of it all. Though maybe I could create something that relates to leaves though in an abstracted way. I love the image I found above. Close-ups of leaves, autumn like colours though manage to look florescent. The image could be something that's been looked into by a microscope or something acidic, or possibly something seen from hallucination. Hallucinating can be seen as a loss of control so maybe look more into that. To the point of losing control with Ted Baker.

Ted Baker Window Displays

After researching Ted Baker across the Internet I came across quite a few of Ted Baker's window displays. There is a consistent trend of 3-D mechanical moving objects promoting new seasons. Along with these came tag lines that related to the different seasons e.g spring is in the hare, revenge of the Christmas trees and Ted's gone Cuckoo!

I think they certainly promote the shop in a light hearted way in not making them seem too much of a serious stuck-up shop as some of the other designer shops may do.

I can't help but wonder though are these mechanical moving objects really appealing to their audience? I watched a fashion show of Ted Baker's on the Internet and the audience mainly consisted of early 20s to late 30s. Are moving rabbits and christmas trees pulling this age gap into the store or is it being mistaken for a toy shop?

 

Watching another clip from the internet a woman was interviewing another on the window displays at Ted Baker. The woman being interviewed in her mid-twenties exclaimed the spring window (rabbits) caught her eye but did not want to make her go in, claiming it wasn't her style.

In conclusion I personally love the window displays though not for the type of shop. I believe I sit in the age gap of Ted Baker's target audience and bouncing rabbits don't really get me in the mood to shop for clothes.

Ja Studio, Ion Ander Beloki, Competition Brief

Ion Ander Beloki designs shop windows for the clothing company 'Loreak Mendian'. I love the unusual concepts he uses for his window designs, I'm certain these displays catch the passers-by attention which is the aim of the 'Ted Baker' brief. The image at the top is my favourite there are no garments/accessories placed in the window though an interesting display of indulating aquatic shapes. I think to pull off a fashion window display without actually placing any garments in it whatsoever is very clever. The visual I think is supposed to represent tropical fish signifying many colours, promoting the spring/summer collection. Then the tagline 'fishing for compliments' is a great play on words, insinuating the idea of the aquatic shapes but also signifying if you wear our spring/summer collection you will be fishing for compliments.

Tokujin Yoshioka, Competition brief

As our new brief of competition commences, I had been looking at YCN's annual collection of live creative briefs. As a main interest of mine is fashion I was immensely pleased to find a 'Ted Baker' brief. The brief consists of making use of it's shop windows as the primary vehicle which in fact got me excited as in the past I had thought of shop window design in the past as a possible job prospect for myself. Though now I have to create a mixture of the two; shop window design and moving image.

Beginning my research I came across Tokujin Yoshioka, a designer that secialises in the elements of space design, product design and shop design. The last one obviously catching my attention. Above are examples of his work.

The image portrayed at the very top is a video installation. The woman in the video acts as if she is blowing. The scarf however is real and moves and flows in great timing as if the woman in the video is making it move. It is such a simple idea though looks very effective and would certainly catch the eye of the consumer.

The Swarovski shop design is created with stainless steel and is intended to resemble a crystal-like forest which I think is beautiful. This I thought gave great connection with the H. Samuel brief, another I was looking at as the retail space is to be considered within the brief.