After exploring the idea of Halloween I realised that this was too narrow of a subject to represent a whole season. Another idea that had stemmed from autumn was the idea of hibernation then I related that to layers how from animals to humans we all pile on the layers to the arrival of autumn to winter. Animals fatten up and humans increase their layers e.g. jumpers and coats. After asking numerous people what they thought of when I mentioned the word layers many of those said cake. I thought this could be a great idea to work with, with it's sweet taste and rich colours it's certainly a temptation for many which creates the message I want to promote for Ted baker, to tempt consumers into the shops.
2 years ago