Dr Jekyll and Mr Hyde is a story of the split personality revolving around the concept of human nature and that there's good and evil in all of us though some of us may try to suppress the evil.
As my idea for the Autumn collection revolves around Halloween I think using the idea of a split personality is scary as it's the idea of unleashing the evil within someone. Though still wanting my window to have a fun aspect I thought of a tagline which read 'the curse of the teddy baker' or just 'the curse of ted baker' being unleashed. This could carry a message about his autumn collection, his new baddest meanest range of clothing creating an edgy aspect to his clothes, the side of Ted Baker you've never seen before.
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