After browsing the Ted Baker website once again I found new fun-style images as the one above. In my idea development stage I played around with the idea of the Ted Baker name making it very literal as Teddy Bear Baker. Ted Baker have done the same with the idea of a teddy bear though keeping it to its simple form of just Ted, 'Don't lose your Ted'. This also plays on the idea of 'Don't lose your head'. Through my Halloween ideas I played around a lot with the idea of the Ted Baker name though also playing on the words which helps me think that yes I am on the right track and I've captured the essence of Ted Baker and it's humour.
2 years ago