Monday, 17 August 2009

Nick Knight

Nick Knight is a very well known fashion photographer. With clients such as John Galliano, Alexander McQueen and Vogue.

His work ranges from editorial pieces to advertising campaigns to contemporary fashion film.
Nick Knight in my opinion is the main man leading the fashion industry into the twenty first century. He owns the fashion website  'Showstudio' committed to broadcasting live fashion media and experimental fashion film.  For viewers such as professionals also fashion and multimedia enthusiasts. To take fashion and experiment with it in the digital field is a breath of fresh air, an aspect that is new and exciting. 

With main design industries adapting to the ever evolving World of multimedia, Nick Knight has created the right notions by developing fashion film.  

Such as the one I've posted below is a shoot he composed along with editor Ruth Hogben. The piece is a shoot for British Vogue. The aim was to promote clothing collections from many designers using moving image instead of the box standard static shots.  I think the piece is very contemporary. The audio and visual compliment each other and delivers a dynamic and energetic piece bringing the fashion to life. 

Film has the potential to bring out the best of fashion. This can be done to name a few by using close ups on specific detail that the designer wants to accentuate. Slow motion can also be used to manipulate the viewer to be captivated by this moving art form.

As multimedia fashion is always changing and so this is only the beginning


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