Thursday, 4 August 2011

Give a Gift

To keep the creative juices flowing I thought I'd muck around on Photoshop and come up with an idea for a card design. As ideas began to develop I thought the visual looked very much like a brand for a campaign.

The original idea came from the theme of Christmas. One of the main aspects of Christmas is Gift Giving, however many get carried away with gifts which are materialistic. This is represented through the sugar-coated looking parcels. Many forget Christmas is initially the holiday to give but through a caring loving way represented by the heart which is where the text lies. 'Give a gift' show someone you care.

It doesn't need to be complicated- It's the thought that counts!

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