Studio Research, Huvi Design

Huvi Design is a studio based in Manchester. I chose to research Huvi as looking at their website I got a very fun and vibrant feel of the company and its work.

They point out on their website that their work consists of brand identity, printed media, interactive design, web, packaging and illustration, a very diverse collection which I think I would find comfortable.

Touching upon the subject of employees I read that a man named Adam Robson and another named Matt Keers had founded the design company though doesn't mention any other names. This had me questioning that the company may be a private one conducted and managed only by the two men which obviously are the 'main players', and all the work featured on the website had been created only by the two.

From looking on their website it seems they don't favour one project over another. Every project is represented in the form of a square, all the same size and all equally spaced with the newer projects situated at the top of the page so was quite hard to distinguish which they were most proud of. So to conclude I'm going to describe my favourite which is the Nike 78 project. The piece is a moving image piece so is very suitable considering my work. The piece begins with a very luminous graphic-style designed Nike trainer. All these colourful parts of the trainer with leaps of energy explode in all directions representing the beginning of a race. The second image i have uploaded signifies their research of the project placing colourful bits of wire in the trainer for it to twist and turn in any direction once leaving the trainer. The piece delivers a jumpy feel which to me only made the piece feel quirky even though its promoting a commercial item. This project and outcome could possibly be a piece they are most proud of as its very different to other pieces they have created. Looking at other pieces the Nike one seems their only moving image creation so maybe this is an area they want to look more into and create more pieces like it.

Fashion/Fear Themed Trailer, FEAR NEVER GOES OUT OF FASHION!

Well I seem to have done it again, even though I'm researching rides I found a fashion themed trailer. Though the video is promoting an event rather than a ride called 'Howl-O-Scream' brought to Busch Gardens, another major theme park situated in Florida. Though the trailer is primarily there to shock, funnily enough I think its gorgeous, glam and slick. The tag-line for the video was 'fear never goes out of fashion'. I thought this was clever as, the whole idea is situated around this fashion theme and catwalk display when the event 'Howl-O-Scream' has nothing to do with such couture fashion the designers must have been thinking of relations and what reminds them of specific things.

Tower of Terror Ride Commercial

This is one of the adverts that most definitely caught my attention. Its not in your face pounding you with information it is all about concept and ideas. You grasp the idea of a lift though the camera concentrates on its buttons. The illumination of each button is synchronised with the menacing music and gives the message of the lift rising and dropping repetitiously.

This advert inspired me also because its core attraction relied on idea. Many ride ideas are edits of the ride which I want to stay clear of as I believe this lacks innovation and also I would have to rely on existing footage then the ad wouldn't be my own.

The ad is simple yet effective in delivering its message. The voice over doesn't begin till the last few seconds of the ad primarily relying on the visual which makes the audience think.

Themed Rides, Part 2

Another behind the scenes video I found of another spectacular ride. Everything you would possibly want to know, the video provides so ENJOY!

Themed Rides, Part 1

I am beginning to research into rides from theme parks as for my self-negotiated project I am generally thinking of creating a promotional video for my own 'pretend' ride. I thought of this idea as my dad has an appartment in spain and has seen notifications that there might be a Paramount Studios theme park being built pretty much on our doorstep. This obviously is very exciting news and can't wait to go if this is the case but got me thinking of rides. I've never heard of a Paramount Studios theme park but I would assume it is going to be very grand on the same lines of a Universal Studios theme park.

This is a clip taken from behind the scenes of the making of Spiderman the ride. I chose this clip to show as this was one of my favourite rides that I've been on. Its exciting, thrilling and the effects are amazing. It tells a story through, and involves the rider within that story, but also bringing the rider into the specific environment re-creating almost the back streets of New York. I chose this specific video of behind the scenes as it thoroughly discusses what an how the ride is, aspects that can't be shown through images.

I will begin to upload videos I find of specific rides. Rides that I believe truly give the rider a unique experience. I have been to Orlando, Florida many times and the theme parks are a must which includes all the Disney parks, Universal Studios and Islands of Adventure. These are the main ones anyhow that I will be looking into. As I have been on the rides shown on my blog gives me a great advantage in realising the ideas and expertise that go into these rides, I am also fortunate enough to gain that experience these rides give you.

Funny Face, Richard Avedon

In past research I have mentioned the fashion photographer Richard Avedon and also gave him his own post on my blog. So while relaxing watching Audrey Hepburns Funny Face as the credits role over, I'm sitting back enjoying the graphics and images that combine to create the title sequence. Richard Avedons name appears stating he is the visual consultant of the film also creator of the title sequence. 

It gives me great comfort that even in the 50s the major fashion lovers contributed to film and moving image. The sequence is so fresh compared to its time, even before I realised it was one of Avedons creations I was captivated by a great fashion piece. 

In my second year of Uni I created my own fashion title sequence and had so much fun with it as I was creating something I was interested in.

Over the Summer I have been elaborating on certain interests of mine which included fashion and the glamour of the 1940s and 50s. The title sequence in Funny Face represents them both.   

Elaborate Fashion Runways

The top image is Chanel with their merry-go-round fashion show. The middle is Victoria's Secret fashion show set in a dramatic theatre. The bottom picture was Karl Lagerfield's fashion show set on the genuine Great Wall of China, making it one of the longest catwalks ever. 

The aim here was to collect a few images of catwalks I thought were out of the ordinary to inspire me.